New research suggests that Cannabis consumers are in fact within the most satisfied and successful among the community, and not unsuccessful and apathetic labels as frequently referred to.
The study was conducted by market researchers BDS Analytics, surveyed consumers and abstainers across a wide variety of mental, social and financial factors. These included life satisfaction levels regarding attitudes towards parenting, employment and household income data.
The survey analysed extensive data from two US states that have voted to legalise the sale of cannabis -California and Colorado.
It was found that 20 percent of consumers had graduated with a master’s degree while the figure was 12 percent for those who wouldn’t consider trying cannabis, debunking myths of low motivation and under-achievement.
In terms of household income, the figure was $93,800 (£73,470) for consumers, significantly higher than the $70,000 (£54811) average for abstainers.
64 percent of consumers had started a family, while the figure for abstainers stood at 55 percent, debunking the stereotypical thought of cannabis consumers being irresponsible.
Volunteering was also more common for consumers with 38 percent in California offering their time to help others.
It was found that 64 percent of cannabis consumers in full-time jobs, compared to 54 percent of those who would not consider consuming the drug.
In terms of life satisfaction, nearly five in ten Colorado consumers agreed that they are more satisfied with life today than they were a year ago, compared to about four in ten among those who avoid cannabis.
It was found that 36 percent of consumers described themselves as “very social people”, whereas only 28 percent of marijuana avoiders said the same.
Consumers in both Colorado and California also said they enjoyed social activities at significantly higher rates. “Cannabis consumers are far removed from the caricatures historically used to describe them,” says Linda Gilbert, head of the consumer research division at BDS.
With public support for cannabis legalisation, it seems that the common idea of the under-achieving cannabis consumer could be on its way out.